Great Service

Few things are as comforting to survey respondents as a caring tone of voice, a smiling face and a willingness to listen. We're proud to say that our clients regard our interviewers as some of the best in the industry. We believe that this enables us to make a positive and professional impression on all respondents, which results in increased response rates and extremely accurate data.

Great People

Pivotal to the success of our client deliverables is the caliber of our staff. Mid-Michigan continues to be an affordable region in which to do business and is home to a skilled workforce with strong educational opportunities. Our headquarters campus is surrounded by eight institutions of higher learning, which provide highly capable university students to conduct data-gathering services while maintaining flexible and cost-effective staffing solutions.

The diversity of our region makes it easy to find exactly the right person to connect with your consumer. Whether you require interviewers of culturally diverse backgrounds; or specialists in the field of medicine, healthcare, automotive or other industries; we have a process in place to identify and secure the interviewers you require.

Great Tools

We understand our responsibility to protect the image and integrity of our clients when conducting research services on their behalf. As such, we provide the latest tools, maintain a positive work environment and offer consistent and honest feedback to ensure first-rate performance.

We teach Marketing Research Association and Council for Marketing and Opinion Research rules and regulations to ensure that all staff abide by standards that govern consumer privacy policies.

To promote strong communication skills, we include instruction on how to follow scripts without deviating, maintain an unbiased opinion and refrain from leading respondent answers. We also help interviewers understand the nuances between B2C and B2B projects and provide B2B advanced interviewer "gatekeeper" training to increase the frequency with which interviewers connect with decision makers. To verify training, we record and screen practice calls prior to beginning projects and provide voice coaching as needed before making contact.

We enhance training by having interviewers study the background of each project in order to ensure consistent survey delivery. Similarly, we enable interviewers to engage in hands-on interaction with the products about which the surveys inquire. This supports our coaching of the interviewers regarding client vernacular, approved keywords and phrases, and tips for adopting appropriate language for each survey.

Finally, we conduct instruction regarding our advanced CATI system, including recording proper documentation, coding open-ended responses and scheduling callbacks. We believe that the rigor of training combined with advanced technological tools gives our interviewers the ability to gather more in-depth data while projecting a professional image for our clients.